Why is Google so Valuable?

Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.

How Most Advertising is Broken

Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant – when they are irrelevant. If they bid for irrelevant keywords they lose money on every click. More >