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Posts tagged Keyword
Day 6: Getting Started With Link Building
Jan 28th
Link Building is a Pain in the Butt
Prior to creating the SEO Book training program I conducted a survey of SEO Book members. One of the questions was, “What is the biggest thing stopping you from improving your website rankings and traffic?”
The most common answer to that question was “link building”. If links are so important how do you build them? Here are some great techniques for providing content that people will actually WANT to link to: More >
Day 4: On-Page SEO
Jan 24th
A Ranking Dropkick From Google … From #1 to #1,000 
In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this “use your keywords heavily everywhere.” But that update changed how on-page-optimization works. More >
Day 3: Testing Keywords with Google AdWords
Jan 20th
Test Before You Build
Here’s a simple tip that could easily save you 12 months of work:
Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.
An easy way to avoid needing to start over is to test the value of keywords before you heavily commit to your SEO strategy. Buying pay-per-click ads (PPC) from search engines like Google (AdWords), Yahoo (Search Marketing), and Microsoft (adCenter) allow you to see what keywords have the ability to drive traffic to your site. More >
Day 2: Keyword Research Strategies
Jan 15th
Use the Most Relevant Keywords
Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like More >
Day 1: The Power of Keywords
Jan 15th
Why is Google so Valuable?
Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
How Most Advertising is Broken
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant – when they are irrelevant. If they bid for irrelevant keywords they lose money on every click. More >
