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Posts tagged Sandbox
Day 2: Keyword Research Strategies
Jan 15th
Use the Most Relevant Keywords
Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like More >
Day 1: The Power of Keywords
Jan 15th
Why is Google so Valuable?
Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
How Most Advertising is Broken
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant – when they are irrelevant. If they bid for irrelevant keywords they lose money on every click. More >
