Some SEO Software is Crap

There is a lot of money in selling software, which means there are a lot of ad dollars flowing into spreading the idea that you need some secret tool to compete in search.

As explained throughout this series, SEO has moved beyond being a mechanical process to being something that is far more social and subjective. While many SEO tools focus on misinforming the user into thinking that there is a secret keyword density ratio to target (or some other such bunk), the truth is you need to build organic links to help make your site compete. No amount of raw analysis and number crunching is going to make good links automatically appear. More >